Optimización de motores de búsqueda (SEO) es el proceso de mejorar el volumen o la calidad de tráfico a un sitio web desde los motores de búsqueda a través de "resultados de búsqueda naturales" o "no pagados" en contraposición al marketing en buscadores (SEM) que trabaja con la inclusión pagada.
Internet Marketing, also known as e-Marketing, is the marketing of products and services over the Internet. e-Marketing also refers to the posting of media using different stategies such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), Link Building on specific websites, e-mail Marketing, and Web 2.0 sites.
Search Engine Marketing (SEM): Pay-per-click is the most common tool used under this category. It is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. We can create a Pay-per-click campaing on Google, Yahoo, and/or Facebook according to your business needs and budget.
Search Engine Optimization (SEO): It is important to have a Website. And it is more important to drive customers to your Website. SEO is the process to improve the volume of traffic to a web site from search engines via un-paid search results. Since each search engine (Google, Yahoo, Bing, Wepa) have its own algorithm to look for keywords, we optimized our customers' web pages to work efficiently under every search engine environment. This help to improve the customer's Page Rank (PR).
Link Building: For new Websites it is very difficult to get a decent position on the search engine results. That’s why we help our customers to improve their Page Rank by adding links and Banner Ads of their Websites on our main web pages: www.aPasear.com & www.PortaCaribe.com
Web 2.0 sites: The term Web 2.0 is commonly used to describe web applications that include web-based communities, web applications, social media sites, video sharing sites, and blogs, among others. A Web 2.0 site allows its users to interact with other users. Some websites under this category are Facebook, Linkedin, Twitter, and YouTube. These sites offer different ways to market your products and services through the Internet and we can help you to design a Marketing Campaign.
On-line Stores: Millions and millions of people around the World are buying products and searching for services through the Internet. With a Virtual Store you can reach them and start your e-Business. We are also e-Commerce Services providers and know how to work with ebay and Paypal.